Alliance of International Market Research
Need a market research quotation for any part of the world? AIMRI members in 30 countries will send you a quick response. AIMRI quotation service click here
AIMRI helps members develop their business by connecting them with fellow professionals throughout the world. Where clients need a network in many countries to carry out their research, members work together to provide a global service.
AIMRI runs conferences in many different cities on conducting International market research.
AIMRI E Group & Blog
The E Group is only available to members. Once registered they may send messages to the whole group via the email address aimrimembers@yahoo
groups.co.uk.
The Blog will contain posts and comments of a general nature and will promote AIMRI activities. It is open to both members and non-members.
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A feature of the AIMRI website will be a series of photo galleries recording AIMRI events and personalities.
The latest gallery is from the Hampton Court Conference and the Munich Research & Results Exhibition and there will be more
“The power of social media on the international landscape”
Friday 27 April 2012 – Spring 2012 Conference ▪ New York
Conference topic – Call for Papers
“The power of social media on the international landscape”
- Digital research & social media are still largely domestic or done on a country-by-country basis. Is “global” social media the next frontier in digital market research? Are new techniques or processes needed in multicountry research or in developing countries?
- How can full service agencies, fieldwork companies, quantitative and qualitative agencies realistically employ social media to their benefit?
- How does Social Media fit within the market research toolkit - today versus tomorrow?
- Are there any limits to the growth of online research? To what extent are assumptions in our industry about ‘digital’ revolution exaggerated or understated?
- Cloud computing – are we leveraging the opportunities?
"How is the digital revolution shaping our industry?"
Friday 24 Febuary 2012 – Limassol, Cyprus
What is the AIMRI meeting about?
"How is the digital revolution shaping our industry?"
Among the topics to be explored will be the following:
- How can we address the digital/social challenges and capitalize on the opportunities ahead and stay relevant?
- What are examples of new and innovative research approaches that address the digital forces: connectivity, convergence, social media?
- How do these forces affect the way agencies are structured and operate as well as the skill sets they should seek in new applicants?
- How can we maintain relevance in light of the increasing adoption of data crunching and DIY research?
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