Alliance of International Market Research
Need a market research quotation for any part of the world? AIMRI members in 30 countries will send you a quick response. AIMRI quotation service click here
AIMRI helps members develop their business by connecting them with fellow professionals throughout the world. Where clients need a network in many countries to carry out their research, members work together to provide a global service.
AIMRI runs conferences in many different cities on conducting International market research.
AIMRI E Group & Blog
The E Group is only available to members. Once registered they may send messages to the whole group via the email address aimrimembers@yahoo
groups.co.uk.
The Blog will contain posts and comments of a general nature and will promote AIMRI activities. It is open to both members and non-members.
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A feature of the AIMRI website will be a series of photo galleries recording AIMRI events and personalities.
The latest gallery is from the Hampton Court Conference and the Munich Research & Results Exhibition and there will be more
“The power of social media on the international landscape”
Friday 27 April 2012 – Spring 2012 Conference ▪ New York
Conference topic – Call for Papers
Social Media are more and more common in the research mix. Researchers understand the importance of digital media, but in practice and application, challenges and threats exist.
What are the opportunities and challenges in social media?
“The power of social media on the international landscape”
- Digital research & social media are still largely domestic or done on a country-by-country basis. Is “global” social media the next frontier in digital market research? Are new techniques or processes needed in multicountry research or in developing countries?
- How can full service agencies, fieldwork companies, quantitative and qualitative agencies realistically employ social media to their benefit?
- How does Social Media fit within the market research toolkit - today versus tomorrow?
- Are there any limits to the growth of online research? To what extent are assumptions in our industry about ‘digital’ revolution exaggerated or understated?
- Cloud computing – are we leveraging the opportunities?
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