AIMRI Member - GMO Research Sign Strategic Partnership with BCARD!
GMO Research adds over 3million consumers in Malaysia Tokyo
Sign Strategic Partnership with BCARD
Japan -July8, 2015
GMO Internet Group company, Asia’s premier market research solution platform provider GMO Research, Inc.,and Malaysia’s premier lifestyle and brand-focused loyalty card, BCARD (Berjaya Loyalty Card) have entered into a strategic business alliance. The alliance will enable GMO Research to conduct market research surveys targeting a dynamic consumer base exceeding 3 million consumers in Malaysia. In exchange for taking surveys, BCARD members will earn loyalty points which can be redeemed at various stores and items such as airline miles and mobile minutes. This is the first alliance of its kind for GMO Research with a loyalty card program.
Commenting on the alliance, GMO Research Product Development Manager Nicholas Antram states, “The alliance with BCARD will change the landscape of online research in Malaysia. With a powerful and rich group of consumers to target from, researchers will be able to conduct online surveys in Malaysia at a speed and quality level that was not available until now.”
BCARD Director Ms. Yau Su Peng Gary Yeoh is also excited about the new business. Su Peng Gary states “BCARD is excited to partner GMO Research, to give our members even more opportunities to get rewarded. We here at BCARD are always looking to push boundaries and is yet another way for us to push the envelope beyond the traditional methods of points collection.”
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mediXline GmbH is an independent German company that offers online field services in relation to pharmaceutical and healthcare market research
mediXline has its roots in INTERVIEW + EXPLORATION , a qualitative nationwide operating field organisation with own facilities in Munich, Hamburg, Frankfurt, Düsseldorf and Berlin.
For more than 25 years now, INTERVIEW + EXPLORATION has successfully managed projects in the healthcare sector.
mediXline was born out of these many years of experience and expertise and uses the new possibilities for data collection the internet provides market research