Many recent consumer trends to emerge from the recession are contradictory; people are trading up in some categories and trading down in others. This complex tangle of trends requires a truly universal consumer perspective to unravel it. The ‘Post-Recession Consumer 2010’ a new, one-day consumer insight summit organised by London Business Conferences, will help marketers and brand owners understand how consumers perceive value and approach different purchases in all areas of their lives.

Using examples from brands and retailers including Marks & Spencer, Phones4U, Body Shop, Pernod Ricard, New Look, Best Western, Mastercard, Aviva and BAA, this one-day Summit will challenge delegates’ perceptions of consumer behaviours and help crystallize their brand and marketing strategy after the recession. While brands contend with a “flight to value” and the deal-conscious consumer, now is the time to review consumer insight across different categories and anticipate how these trends are likely to develop further in the post-recession climate.

The senior level speaker panel includes Susan Aubrey-Cound, Director Of Multi Channel Development from MARKS & SPENCER, Jason Willicombe, Head Of CRM at BAA and Jonny Peacock, Strategic Planning Controller, Premium Spirits and Wine UK, PERNOD RICARD.

Uniquely for a marketing or consumer insight event, the ‘Post-Recession Consumer 2010’ Summit also features explanations of what triggered people to drastically reduce spending, how economic factors affected consumer confidence during the recession and how that will impact consumption from 2010 onwards from leading economists Dennis Turner, (Chief Economist, HSBC) and George Buckley. (Chief UK Economist, DEUTSCHE BANK).

It’s yet to be seen whether or not people are going to continue to penny-pinch after the recession and which brands the consumer will trade back up to and why. This Summit is a unique, (and value for money) opportunity to get round the table with other brands to discuss how premiumisation impacts purchase patterns, and how some recession trends can work to your advantage.

How has the recession impacted the brand, and how should brands position themselves for best effect in the post-recession?