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Because membership indicates consistency of standards and reliability throughout the World, it will confer status on members. This is particularly important when dealing with overseas clients who may be confused by the existence of so many national research societies, and indeed by the non-existence of such bodies in certain countries. Full membership is therefore limited to professional market research agencies who fulfil the following requirements, among others:
The principal business activity of the company must be marketing or social research.
Members must confirm that they abide by the ICC Code of Conduct (as endorsed by ESOMAR) and/or the relevant code of their national market research association.
Members are required to adhere to the AIMRI Code of Business Practice and the AIMRI Guidelines for Quality Standards.
What does membership cost?
There is a three tier, turnover-based annual fee in order to be equitable and to encourage smaller and medium sized companies to join.
| Joining Fees | Sterling |
| Full member | £140 |
| Consultant member | £100 |
| Branch member | no joining fee |
| Annual subscription | |
| Full membership by turnover p.a. | |
| Under € 3m / £2.1m | £580 |
| € 3m - € 7m / £2.1m - £4.8m |
£855 |
| Over € 7m / £4.m | £1150 |
| Consultant member | £330 |
| Branch member | £140 |