DESCRIPTION:
At BiA Research we have pioneered the application of the latest online techniques in both quantitative and qualitative research. We help clients evaluate the effectiveness of their marketing activity through online quantitative research and provide real insight on how to make their communication programmes more effective using online qualitative techniques.
We specialise in online focus groups working with retail and consumer brands, providing a fully integrated service which includes research design, sample recruitment, hosting, translation and presentation of findings and analysis