SANEP s.r.l is an AIMRI member in Prague and SANEP Slovakia are now a Branch member

Zen Research provides outstanding qualitative fieldwork recruitment at extremely competitive prices. With a vast network of UK recruiters – and partner services abroad – we can meet all your recruitment needs.

We recruit to all the major UK cities and are certain that we have the resources and the know how to make your research projects a success. For all your fieldwork or any questions you might have, simply get in touch with our field director Al Anderson who will be more than happy to assist you with all your requirements.

KOI was created in 2008 as a natural evolution of the professional path of its partners who have been working in this sector for over 15 years.  KOI top managers have reached a tried-and-tested specific experience, both in the Italian market research and in the international one.  KOI is a full service independent company, with two main offices: one in Milan and one in Rome. KOI specialists can speak and “think” also in English, French and Spanish

We are an international consumer research specialist that focuses on understanding consumer behaviour and customer experience. What makes us different is our ability to fuse together different reference points. Our work combines rigorous empirical research, which spans the full spectrum of qualitative and quantitative techniques, practical desk research and pragmatic business-led consultancy. There are few organisations able to access and synthesise the range of information and data open to Intersperience

SYNOPSIS

Two common challenges raised by clients about market research are:

1) that it is a ‘rear view mirror’- and you don’t learn about the future by observing the past;
2) that research leads to competitive convergence not differentiation (because all major companies carry out much the same kinds of market research)- the antithesis of good marketing practice.

This paper argues that there is a grain of truth in both these criticisms, but puts forward the “pizza proposition”- that research is an ingredient which is even more powerful when combined with other ingredients.

The paper gives two examples of combining research with other ingredients
• research + lateral/creative thinking
• research + forecasting.

Research combined with lateral/creative thinking can be extremely helpful in aiding innovation. One example of this is conducting a survey on customer assumptions and expectations, coupled with ‘provocation’ (a powerful lateral thinking technique- provocation involves overturning assumptions one by one to create radical new business models). The combination of these elements can place within a modified management workshop- a Fusion Workshop- where managers and customers are involved in the co-creation of new ideas.

Research can be combined with forecasting by using research findings and forecasts as twin axes in scenario creation. In a simple example, consumer propensities to visit a particular (outdoor) tourism attraction can be combined with weather forecasts, in order to establish the likely future incidence of four different scenarios. These possible outcomes can then be actively employed in scenario planning and strategy development.

The author argues, in conclusion, that market researchers should not be overly protective, falling into the trap of viewing research as an entirely separate discipline. Forward-thinking researchers should instead embrace creative combinations of market research with other techniques. The combination of market research with other ingredients may help produce a mouth-watering array of different research-based offerings in future.

Gordon Adams will be giving the key note address at the AIMRI Conference in Munich on 28th October 2011

Our facilities are strategically located to provide the very best demographic makeup that represents the United States.  Data collection is comprised of mall intercepts, focus groups, in-store intercepts, ethnographies, large CLT, pre-recruits, sensory research, national recruiting, and online surveys.  Our corporate hub coordinates all of our locations and national staff as well as providing additional services such as programming, coding, data entry and analysis.  With one call we have covered from coast to coast.

Edith Schenk

Schmiedl Marktforschung GmbH is a prestigious, independent German fieldwork company.

We are one-stop provider for all our clients’ needs – nationwide in Germany, as well as pan-

European. Our Berlin, Munich and Frankfurt studio facilities offer quantitative and qualitative

market research and are also equipped for CATI.

By making the most of our strategically valuable locations, and by co-operating with carefully

selected partner companies based all over Germany as well as abroad, we are able to

provide comprehensive, tailor-made market research services. We conduct all types of

research, including studies with particularly demanding target groups (e.g. B2B,

pharmaceutical/health care, special interest). We can manage the whole project on your

behalf, or be your secret force behind the scenes.

We consider international time differences to give you the edge!

Company profile:

Munich office -founded 1985

Berlin office -founded 1995

Frankfurt office -founded 2010

Owner-managed

Member of BVM, ESOMAR, MRA and now …. AIMRI!

Dipl.-Kfm. Edith Schenk

Managing Partner

SCHMIEDL MARKTFORSCHUNG GMBH -BERLIN

FIELDSERVICE-SUPPORT

Tauentzienstr. 2-3 / D-10789 Berlin

Tel.: +49-30-235096-11 / Fax: +49-30-235096-99

mailto:e.schenk@schmiedl-berlin.de

http://www.schmiedl-marktforschung.de

Dr David Smith

David Smith of DVL Smith, London, will present on “Ensuring Customer Insight Teams Deliver Value” at the AIMRI conference in Malaga on 4^th  March 2011

In today’s tough economic climate there is continuing pressure on internal customer insight teams and insight agencies to demonstrate that they are adding value and ensuring that insight drives organisations’ growth strategies.

In the session the pressures that drove market researchers to redefine their roles around the concept of customer insight will be reviewed and followed by an examination of how well insight agencies and teams are now delivering value, driving growth and profitability.

The point will be made that there is still a lack of clarity around what insight is and how to connect this to strategies which in turn drive business growth. The session will briefly touch on the different organisational structures, processes and systems required to make sure insights are valued within a business, but the session will largely focus on the new range of capabilities that insighters now need to acquire to deliver value.

The paper will demonstrate what is really required to be an insight professional who adds value and drives growth in this cost conscious age.

Ruth Stanat of SIS International Research, New York, will present on “The Era of the Agile Research Agency” at the AIMRI conference in Malaga on 4th March 2011.

Falling budgets, D-I-Y research, competitive bidding, new methods and other dynamics are causing severe cost pressures in the research industry. With cost pressures, research firms are increasingly adapting to the “new normal” by making structural and operational changes. Ruth Stanat, president of SIS International Research, will examine the concept and vision behind today’s “agile” research firm.

The agile firm conducts a series of seemingly small activities that together greatly help the research agency to control costs and maximize quality. Through case studies, Ruth examines how some research firms have successfully adapted to the cost pressures. These include changes in management, IT, HR, and operations. Ruth notes that for cost leadership to be sustainable, research firms need to have a strategy that:

• Consistently and reliably executed by firm
• Difficult for others to replicate
• Too costly for others to replicate

Table of contents:

• Cost Pressures in the Industry
• The decline of inflexible, cumbersome research companies
• The concept of the “agile” research company
• Making cost leadership sustainable

m-s Teststudios GmbH

A big welcome to Ines Glüse,  m-s Teststudios GmbH and to Bob Qureshi of Qureshi Market Research Ltd, London, our two newest Members of AIMRI!

We will be featuring both of them in the next issue of the AIMRI Newsletter, Synergie and look forward to working with them.