Social media samples: speech for Rome
February 3rd, 2010
Sean Case of Peanut Labs (San Francisco) will present in Rome on: “Utilizing Social Networks to Reach Targeted Demographics Worldwide” at the AIMRI conference on 5 March 2010.
Peanut Labs’ proposed presentation will show attendees how quality online market research can be achieved through social networks as new needs and professions emerge. Senior Vice President Sean Case will review the latest trends for International respondents engaging in social networks, and how this information can be accessed by offering virtual currency through market research surveys. In addition, he will touch on how market researchers can access research data from social networking sites like Facebook to target a specific demographic and also review the growth of social media and social networks being used by different countries around the world.
The session will then conclude with some growth trend information on different countries we have compiled from hands on experience and various social networking industry events. In addition to the overall growth of social networks worldwide, the trend towards networks becoming more specialized will also be discussed.
This presentation will provide attendees with a better understanding of the importance of social networks worldwide, and how it is impacting the future of market research as a whole.
Harnessing social media: speech for Rome
February 3rd, 2010
There will be an AIMRI meeting in Rome on the subject “Panel research revisited” on 5 March 2010. Michael Stanat of SIS Research International (New York) will present on “Harnessing Social Media for Panel and Online Survey Research”
This speech will explore the key success factors and limitations/pitfalls in using online social media to build panels and recruit respondents for online survey research. Further, the speech will take a nuanced look at some of the specific social media sites that researchers should use for different purposes. Accordingly, it will lay out a methodology/blueprint for researchers to use social media in online research. It will also include a brief case study on how SIS International successfully used social media to recruit respondents for a challenging “Mission Impossible” qualitative research project.
New Member in Pakistan
February 3rd, 2010
The latest new AIMRI member is International Field & Tab – our first in Pakistan Contact: Mohsin Muslim
International Field & Tab was founded by Mohsin Muslim in 2008. His 19 years journey in the world of marketing research makes him well equipped with the technicalities of the research industry. This extensive experience coupled with the position as ‘Country Representative’ of ESOMAR in Pakistan and Vice President of the Marketing Association of Pakistan makes a perfect combination to successfully lead the company in the right direction. Being a part of ESOMAR, he is committed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice.
Credible research in Afghanistan
February 3rd, 2010
In the AIMRI newsletter Synergie (October 2009) our member in Afghanistan Rafiq Ullah Kakar gives an amazing account of research in Afghanistan.
Nearly three decades of war and conflict has left post-Taliban Afghanistan with daunting political, administrative, social, and economic challenges. To overcome these challenges, particularly since the Bonn Agreement in December 2001, the utmost demand for credible and high quality research has been at its peak to provide:
(a) Reliable data to inform policy makers;
(b) Public opinion to inform decision makers in reconstructing and developing the country;
(c) Public views on the rehabilitation and improvement of the infrastructure;
(d) Public support for and expectations from the United States, NATO Forces, the International community and the Government of Afghanistan.
In the year 2005 the dream of establishing ORCA was born in the hearts of five Afghans who possessed technical depth along with professional breadth, leadership and research skills.
By going to www.aimri.net the full article can be downloaded under NEWS and Newsletter
Hello to all AIMRI members
February 2nd, 2010
Welcome to the AIMRI BLOG. This is our first post.
One thing we need to consider is where we are going to have our future meetings. So taking the above as a (slightly tongue in cheek) range of possibilities, what do you think would be a great place for AIMRI meetings?
Gerry Stacey
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